Spain's La Liga has become the title sponsor of the club from Wales' League 5 with the longest name in the world: Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
The club has signed a one-season deal with the league and will now play in jerseys with the new championship logo. The name of the settlement the team was named after has a doubled letter "l" five times, and it will be stylized as the La Liga logo. The players will wear the new uniforms for the first time when they face Holyhead Town on Saturday.
La Liga UK and Ireland managing director Keegan Pierce quoted by the league's official website as saying:
With our new brand positioning coming into effect this year, this partnership is a great way to bring to life our new 'LL' visual identity in a creative way, while enabling us to further extend our grassroots support across the UK.
The club will celebrate its 125th anniversary in 2024.