BetMGM bookmaker reported a 30% increase in Super Bowl bets from the American audience compared to the previous year.
The report of Entain holding, which oversees the BetMGM brand in partnership with MGM Resorts, highlighted several important international statistics:
- The brands Coral, Ladbrokes, and bwin showed a 12% increase in Super Bowl bets in the UK and Europe compared to the previous year.
- Specifically in the UK, Ladbrokes and Coral saw a 74% increase in betting volume compared to 2020.
- Data from the UK also revealed a significant rise in the number of women placing bets on the NFL's season finale (+217%).
- In the US, the female audience betting on the match grew by 51% compared to the previous year.
Earlier this week, BetMGM entered a strategic partnership with the social network X (formerly Twitter), becoming the exclusive sports betting platform partner ahead of the Super Bowl.
